The importance of the customer or end-user involvement from the beginning of the development stage is often ignored. Developers often fail to recognize the need for a customer profile which identifies the potential users of the product in both local and international markets, their functional needs, their computer skill level, their experience and their documentation requirements.

At Speedway we work closely with our clients throughout all phases of the product life cycle using the experience we have gained from the successful implementation of software products for large corporate organizations across international boundaries.